InsurePay Payables (Customer Story)
[vc_row content_width="grid" css=".vc_custom_1690379117065{background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}"][vc_column][vc_column_text]<script src="https://fast.wistia.com/player.js" async></script><script src="https://fast.wistia.com/embed/bcdruzi2wo.js" async type="module"></script><style>wistia-player[media-id='bcdruzi2wo']:not(:defined) { background: center / contain no-repeat url('https://fast.wistia.com/embed/medias/bcdruzi2wo/swatch'); display: block; filter: blur(5px); padding-top:56.25%; }</style> <wistia-player media-id="bcdruzi2wo" aspect="1.7777777777777777"></wistia-player>[/vc_column_text][/vc_column][/vc_row][vc_row content_width="grid"][vc_column][vc_column_text] InsurePay - Payables (Customer Story) [/vc_column_text][vc_column_text] Full Scale Video Production [/vc_column_text][vc_empty_space height="64"][vc_column_text] Project/Client As part of InsurPay’s Customer Success Series, I produced a customer testimonial video featuring Carolyn Vickers, Chief Operating Officer at Merit Insurance Brokers. The goal of the series was to highlight real customer experiences and demonstrate how InsurPay helps insurance organizations improve their payment processes. Concept/Strategy The concept was to tell an authentic customer success story through Carolyn’s firsthand experience with InsurPay. Rather than focusing solely on product features, the video centered on the challenges Merit faced before implementing InsurPay and the tangible improvements they experienced afterward. The interview was structured around Merit’s transition from a manual, paper-based payment process to a digital solution. Carolyn discussed the administrative burden of preparing statements and checks, coordinating...
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